Customer Growth & Loyalty
Everything that brings customers back: the group's member app, loyalty, CRM, in-app ordering, cashless top-up, an AI chatbot, and social media listening.
Product research & consulting
Find out why the number won't move. Then fix it.
naksa.id helps F&B, retail and consumer-app teams make product decisions with research: what customers actually do, where the journey breaks, and what to build next.
View my LinkedIn profile →Led by DedeFormer Head of Product, ISMAYA Group
20+brands on the products I led
150+outlets running them
2product teams under me
Experience
Three areas, one goal: a business that runs better for customers and staff.
In-Store Operations
Everything inside the outlet: point of sale, customer and kitchen displays, signage, WiFi, and the daily tools staff and supervisors use every shift.
AI-Powered Product Research
An AI agent team I built to run product research: it reads videos, transcripts and audience comments at scale, and I judge what holds up before it becomes a recommendation.
Research sample
How I research what F&B owners actually respond to.
One research run: 12 F&B accounts and 240 videos, read through transcripts and audience comments by an AI research agent, then judged by me.
The best video is not the normal video
Peak vs median views per video, four accounts from the study. Log scale.
Account A~340x
Account B~310x
Account C~150x
Account D~44x
Peak videoMedian video
Read the median, not the peakMost accounts live on a few breakout videos. The typical video stays in the thousands.
Standalone beats serialVideos that open with "in part one we..." stayed under 1K views. A standalone video from the same account passed 200K.
People ask for templates, not theoryAcross comment sections, the repeated ask was for the ready-made file. Ship the template.
Data read on 3 October 2026, no login. Automatic transcripts can mishear words, some videos have no captions, and comments were sampled up to 60 per video. Accounts are anonymised here.
What I build myself
I don't only advise on products. I ship my own.
framemoment.xyz
FrameMoment: a film camera for your wedding day
An event camera that runs in the browser. Guests scan one QR code and shoot, and every photo comes out as a film-style print with a note for the hosts. No app to install.
- Film colour and grain, not a filter
- One shared album for the whole event
- Host controls for approval and removal
Work with me
One offer: research-backed product consulting.
Product consulting
Start with a call. We look at what you're building, what's stuck, and whether I'm the right person to help.
- Research-backed product strategyAudience and market research run with my AI agent team, then judged by me.
- Roadmaps your team can followClear priorities and trade-offs, not a wish list.
- Loyalty, CRM, and outlet-side productsThe areas I ran at ISMAYA Group, from customer app to point of sale.
- From idea to first working productFast, because I build and ship my own.
Contact